DEFINITIONS

THE BOSS FALL/WINTER 2023 CAMPAIGN DELVES DEEPER INTO THE INSPIRING STORIES THAT DEFINE A BOSS

In 2022, BOSS introduced the #BeYourOwnBOSS motto, emphasizing personal growth and resilience. The follow-up slogan, "BOSSes aren't born. They're made," deepened this idea, highlighting how challenges and lessons shape a BOSS. This personal journey embodies their character, enriches their story, and humanizes them, earning respect and inspiring others.

For the Fall/Winter 2023 campaign, BOSS spotlights top stars like Naomi Campbell, Maluma, and Gigi Hadid, along with newcomers Patrick Mahomes and Suki Waterhouse. Short videos capture their inspiring journeys while wearing BOSS pieces, backed by Tupac Shakur's 'Changes' for emotional resonance. Archival footage provides an up-close look at their rise to the top.

In 2022, BOSS introduced the #BeYourOwnBOSS motto, emphasizing personal growth and resilience. The follow-up slogan, "BOSSes aren't born. They're made," deepened this idea, highlighting how challenges and lessons shape a BOSS. This personal journey embodies their character, enriches their story, and humanizes them, earning respect and inspiring others.

For the Fall/Winter 2023 campaign, BOSS spotlights top stars like Naomi Campbell, Maluma, and Gigi Hadid, along with newcomers Patrick Mahomes and Suki Waterhouse. Short videos capture their inspiring journeys while wearing BOSS pieces, backed by Tupac Shakur's 'Changes' for emotional resonance. Archival footage provides an up-close look at their rise to the top.